theSkimm Election Campaign

theSkimm launched "No Excuses," a non-partisan campaign with a bold call to action: there’s no excuse not to vote. The campaign’s visual identity featured a striking logo and vibrant color palette that connected powerfully with theSkimm's 7 million readers. Through impactful messaging and strong visual design across campaign and digital platforms, "No Excuses" encouraged over 200,000 people to confirm their commitment to voting, more than doubling its initial goal. The cohesive branding and engaging UX made it a significant movement for voter engagement.

Tags: Branding, Brand Guidelines, Campaign, Creative Direction, Media, Election