Policygenius Pro

Policygenius Pro, a robust B2B insurance fulfillment platform, was envisioned as the tech-driven counterpart to the consumer-focused Policygenius brand. The goal was to create a striking, dark-themed visual identity that conveyed the sophistication and depth of the technology behind it—like delving into the inner workings of the digital realm.

This rebranding effort spanned multiple touchpoints, including a new logo, website design, and cohesive marketing collateral such as one-pagers, social ads, eBooks, and user handbooks. Extending this tech-inspired aesthetic into conference booth designs, the branding effectively differentiated Policygenius Pro from its parent brand, emphasizing innovation and efficiency for industry professionals.

Tags: Branding, Brand Guidelines, Creative Direction, Insurance, Tech