Hudson Valley
Shakespeare Festival

The Hudson Valley Shakespeare Festival, set against the breathtaking backdrop of the Hudson River and Highlands, is a regional nonprofit theater known for its minimalist yet powerful productions. The rebranding project aimed to encapsulate the festival’s essence—stripping Shakespeare down to its core elements of script, actors, and audience.

The new identity draws inspiration from the festival’s unique angle on classical theater, emphasizing perspective and viewpoint. The rebranding included a cohesive system: a bold new logo, style guide, signage, brochures, and merchandise, all designed to mirror the innovative spirit and timeless elegance of HVSF’s performances. Each visual element was crafted to breathe life into the festival’s mission, offering a fresh take on Shakespeare while honoring its rich heritage.

Tags: Branding, Brand Guidelines, Creative Direction, Entertainment