Policygenius Paid Ad Creative

At Policygenius, collaborative work with the acquisition team led to the development of creative ad concepts aimed at driving both direct response and brand-focused campaigns. These campaigns targeted prospecting and retargeting audiences, aligning value propositions with specific objectives to create cohesive, results-driven creative. As part of the brand's visual strategy, the vision for key art was developed and brought to life through collaboration with a 3D rendering artist. Each ad set emphasized optimization, with A/B testing of visuals, on-image copy, and accompanying post copy to maximize performance and impact.

Tags: Paid Social, Campaigns, Insurance, Tech