4Mercer Brand Identity

Creating a sleek 
identity for a size-inclusive athleisure startup

Two co-founders needed to brand their seed-round womenswear company before pitching it to investors. The company’s proprietary 3D sizing system promised more inclusive size options through technology, so we aligned on a crisp, modern identity and aesthetic. 
To differentiate from competitor brands’ flowery narrative approaches, we used a smart, straightforward identity & tone to convey details about sustainability and accessibility. Based on the co-founders’ origin story, we created a geometric logo mark that could be easily cropped, rotated, and colorized as a recurring motif across print and digital applications. We developed brand guidelines and key touchpoint designs that the co-founders could use to kick off their venture.

Tags: Branding, Brand Guidelines, Creative Direction, Fashion, Apparel, Retail, E-commerce

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Eurasia Group Branding